This book is so funny, I read it an age ago, in fact i think i might break it out again soon, i just have to get over my problem of losing books after i've read them. Anyway, I've just discovered Dave of Are You Dave Gorman fame has a blog! Woohoo, here he talks about Kinder eggs - Egg Wars and "woman urged to be political" stuff.
Oh yeah, the book is about a sort of drunken bet, that Dave makes with his friend, to find loads of people called Dave Gorman.
He's kind of friendly (i think) with Danny Wallace who started a cult. Sort of. He also wrote a very funny book about it called Join me.